Being a subscriber to Elle magazine, I've been lucky enough to be one of the first few to sample the new delights from Benefit: the Roller Lash mascara.
The brush is patented, I believe. I have painfully short eyelashes and this is the most lengthening mascara I've used in a long while. This is thanks to the shape of the brush. It lasts all day too, and the colour is sure to please.
And if, like me, you're misophonic (look it up), you'll really appreciate the sound of the brush going back into the container. It isn't annoying or rage-envoking in the slightest. I'm weird, I know.
All that said, I find the name "Roller Lash" a little misleading. The bristles don't roll or rotate or anything like that. You have to twist your hand to "roll" your lashes, which begs the question, "is this product really that innovative?"
Good mascara, but the jury is out on the originality front.
The finished eyelashes, teamed with Mememe kohl eyeliner in Clay
The small trial size product
The patented brush
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